What are the key elements of your competitors’ success?
In what way are they better than you?
What strategy should be adopted to set you apart?

He benefits of benchmarking:

Knowing about your competition will enable you to better to position yourself against your main competitor or your market:

MKG Qualiting offers two types of benchmarks:

- The Performance Benchmark: analyses the service of your main competitor through an mystery audit (face to face, by telephone or Internet). Your performance is compared to that of your competitor using a qualitative study.

- The Strategic Benchmark: the Qualiting database can be used to analyse the different transversal themes of services offered or the position of the product. The BIQS® (Benchmark Indices Qualité Sectoriels / Sector Quality Benchmark Indicators) are then identified enabling you to position your own results.

In our opinion: awareness of competition is essential

A catalyst for ideas and improvements, the benchmark enables you to understand the differences between your service and that of the market, as well as which aspects of your product should be rapidly developed.

MKG Hospitality performs benchmarking studies on product designs, organisations and companies whereas MKG Qualiting Benchmarking covers the analysis of quality using measurement tools (mystery visits and satisfaction surveys).