The reason a client decides to stop frequenting an establishment is often personally motivated.

Using this technique can help you discover the real reasons your client decided to not come back:

What was/were the determining factor(s)?

What was the order of “mishaps” that led to this decision?

How did the client perceive this experience?

How was the company’s reaction perceived?

How can they be won back? Depending on the context, a quantitative or qualitative approach will be more appropriate.

In our opinion: a beneficial analysis for future use

Understanding why a client left on their own enables:

awareness of unforeseen factors of dissatisfaction,

improvement of data analysis better understanding of the evolution of the dissatisfied population identified by using the Satisfaction Barometer.